Magna’s inaugural Global Bold Perspective Award recognises inspiring design of future mobility

Zehao “West” Zhang, from ArtCenter College of Design in Pasadena, California, won the top prize for his autonomous vehicle for urban nomads

Imagination soared as students from around the world competed for the first-ever Magna Global Bold Perspective Award, presented at the Car Design News LA Forum during the LA Auto Show.

Zehao “West” Zhang, from ArtCenter College of Design in Pasadena, California, won the top prize for his autonomous vehicle for urban nomads (pictured above). An accomplished panel of design industry leaders judged the 2019 competition, including Chip Foose of Foose Design, Brad Richards of Harley-Davidson Motor Company, Jay Shuster of Pixar Animation Studios, Freeman Thomas of Freeman Thomas Design and Larry Erickson from Magna.

“Zhang’s thoughtful concept met the challenge of designing what vehicles might look like in 20 to 30 years by addressing the growing needs of overcrowded cities, while also creating a very personalized and human concept,” said Erickson, global director of Magna’s Exteriors Design Group.

“As we develop new products that reflect what’s ahead in terms of vehicle design, materials and function, these concepts offer thoughtful and imaginative solutions for us to consider,” said Magna Exteriors President Grahame Burrow. “This is why we are committed to supporting future designers through initiatives such as the Magna Global Bold Perspective Award.”

Project Andarta wins Magna's European prize“Contests like the one sponsored by Magna are so important for young designers because they are a good way to improve our design skills and show the industry what we can do,” said Zhang, now a designer for Geely Design in South Pasadena, California. Zhang’s minivan-sized concept vehicle revolves around creativity and travel. He imagines users will book the vehicle for nine hours a day and at night plug in to a “living port” that provides access to laundry, shower and restroom facilities, along with battery charging.

European winner Jake Lockyer from Coventry University in the UK impressed the judges with “Project Andarta,”(pictured right) an autonomous vehicle that plans stops and experiences to develop passengers’ appreciation for cultural, spiritual and intellectual pursuits.

Bolin Sun and Gong Jinyun from Dalian University of Technology in Liaoning, China, took inspiration for their futuristic “Swifter” design from traditional kite making.

Each of the finalists won a trip to Los Angeles for the award presentation along with a cash prize, and the global winner received an additional cash prize.


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