Despite the trend, a staggering 45% of businesses do not have a mobile site or app and only 30% consider it a top priority in 2013. According to John Dibb, Head of Digital at KISS Digital, companies are at risk of losing sales, customers and loyalty if they don’t address this shift in behavior and ensure they have a responsive website.
According to eDigitalResearch and IMRG, more than half of UK smartphone owners shopped via their device, and more than one-third made purchases in January 2013.
John Dibb said: “Whether you are a B2B or B2C company, having a mobile-optimised site is expected by customers and according to Google’s research, customers are 67% more likely to stay on line if it’s mobile compatible. We’ve all been on websites that are completely unsuitable for mobile or table viewing, taking over 60 seconds to load and then looking jumbled and confused as they’re squashed onto smaller screens, it’s very frustrating and typically forces visitors to look elsewhere.”
John continued, “For those businesses that have enhanced the user experience of their website and ensured compatibility over a range of devices, there is a notable uplift in sales. For example, Vodafone UK(1) created a mobile-optimised site which saw a 44% uplift in sales and a 75% increase in brand perception and customer loyalty. Whatever your sector, businesses needed to make mobile-optimised sites a key priority.”
If you’re struggling to figure out whether you need a mobile website or not, KISS is happy to help! Call 01223 911 123 or email info@kissdigital.co.uk
(1) source: http://www.baesystemsdetica.com/uploads/resources/14426_Vodafone_Case_Study.pdf
About KISS Digital
KISS Digital is built on the philosophy of keeping things simple, our experienced team energise brands that aspire to be number one in their category, gain distribution and increase sales around the world.
The agency has won an impressive number of blue chip clients, including Anglian Water, Bokomo Foods UK, PlastiKote, Booking.com, Johnson Matthey, Bosch, Snap-on Industrial and successful SMEs including One Nucleus, Cambridge Cognition, Balancing Blooms, Horizon Discovery, IMRG, IMServ, Intergence, and Cambridge Past, Present & Future.
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For further information, please contact:
Laura Brown
T: 01223 911 123 or 0208 12345 75
laura@kisscom.co.uk
www.kisscom.co.uk
www.kisspr.co.uk
http://twitter.com/KISStalk
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Mobile-optimised websites must become a priority for businesses, says KISS
4 September 2013
With smartphone sales exceeding PC sales last year, more people are relying on their phones to engage with businesses, with three out of every five searches being conducted on a mobile device. According to John Dibb, Head of Digital at KISS Digital, companies are at risk of losing sales, customers and loyalty if they don’t address this shift in behaviour.