One new feature which Google Ads has pushed out in 2020 has been Expanded Text Ads to all advertisers. Expanded Text’s aren’t the only new ad format released – Google also released a new larger Responsive Ad format for GDN campaigns. These new formats come as a huge win for many display advertisers, particular since Google announced it would no longer support Flash ads by January 2017.
The new Responsive GDN ads should be considered an attractive option to those using text ads for the display network with the ability to reformat to fit different ad sizes and placements. Responsive ads for display will definitely help your ads adapt to the increasingly diverse mix of content types and screen sizes.
The responsive ads also allows for advertisers to provide an image and logo that will appear in rich media ads and native ad formats. Previously, Google had automatically selected an image from a client’s website or Google+ (RIP) account to populate richer text ads on the display network which sometimes products rather shockingly poor results.
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