The Virtual Communications Director responds to market forces, which are squeezing budgets and demanding added value in every sector. It offers SMEs a cost-effective and sustainable solution to their communications needs.
Many SMEs outsource communications tasks, from media relations to web development and event marketing to name a few. Only later do they realise that none of the briefs join up, messaging has lost its way and they may even have duplicated effort in some instances. What’s more, knowledge hasn’t been transferred so they have no means of extending the benefit of the work. They realise they need a more integrated, joined up approach and would like to deliver more of their communications needs in-house.
The Virtual Communications Director is aimed at companies with limited or no in-house resource. Such companies are not yet ready to invest in an experienced communications director but need a strategic approach to everything from PR and marketing to customer relations and internal communications.
The new service is led by Marcie Bell, founder of The Foundry House, who said: “This is very much a needs-driven service. SMEs need effective communications more than ever if they are to compete. Many (particularly small businesses) will struggle with resource but all businesses need to ensure value for money. Taking on an experienced director is a significant investment as the cost of his or her salary is only one part of the jigsaw. That person then needs a budget to draw on and a member of staff or team to delegate to. It all mounts up.
“The Virtual Communications Director offers a cost-effective alternative. By plugging the resource gap in the short to medium term, companies meet their needs, develop new in-house skills and buy time before they need to invest in a bigger way for the long term.”
The Foundry House’s associate model lends itself to the Virtual Communications Director service as Marcie Bell augments her capacity by drawing on her associates for expertise, resource and training workshops when needed.
For more information about the Virtual Communications Director including FAQs and case study expanding on how it worked for St John's Innovation Centre, see ‘what we do’ at www.thefoundryhouse.com
ENQUIRIES:
Marcie Bell, The Foundry House
T: 01480 880986
E: Marcie@thefoundryhouse.com
The Foundry House is a Cambridgeshire-based agency comprising a talented team of associates meeting the needs of a wide range of clients for campaign planning, project management, media relations, event management, design, copywriting, web development and social media.