The number one reason why business change fails and how to fix this

What's the number one reason why business change fails? Given the plethora of articles on change management processes, you would be forgiven for thinking that failures occur due to issues with tools, techniques, and systems. But the harsh truth is that business change fails most often because of people and not process. 

rubbish bin with discarded balled-up paper_ business-change-fail

Chris Dunn Consulting writes:

You’ll have often heard leaders acknowledge that the critical success factor for change management is people.

Moreover, we’ve all observed situations where people actively resist or even sabotage business transformations.

In fact, people don’t like change has become a well-worn cliché.

The truth of course is slightly different:

"People don’t resist change. They resist being changed"

Forcing change upon people, whether in business or other walks of life, creates resistance.

By contrast, actively involving people in all aspects of change from inception to completion creates positive momentum and sustained progress.

Our real-life experience of both failure and success has taught us five lessons on bringing your people with you on your business transformation journey.

Master these five lessons and you'll dramatically increase your chances of success.

Read more here

Over the years, we’ve carried out more than 30 individual business change and business development projects.

If you need support to help your organisation to change and grow, please don’t hesitate to contact us at any time.

Finally, thank you for reading this article.

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