The endeavour means Justin,43, will have covered a total of 87 kilometres in sub-zero temperatures across challenging terrain in Sweden and at altitude in Switzerland.
Last week he completed the first ski marathon in Mora, Sweden during Vasaloppet Week, finishing the 45km (27.5 mile) HalvVasan ski classic-style langlauf marathon race with 4000+ competitors in an impressive 3 hours 33 minutes and 58 seconds**!
Justin will follow this by entering the 44th Engadin skating-style Ski Marathon in Switzerland next Sunday (11 March). The event attracts some 16,000 entrants from all around the world.
Justin’s fund-raising challenge is part of CIR Strategy’s 10th Anniversary celebrations. Based at IdeaSpace in Cambridge, CIR has helped many businesses since it was set up in March 2002 and also founded the High Value Manufacturing, HEAT, SHIFT, Smart Grids, and Cleanpower Cleantech and Cambridge Cleantech Conference Series.
"I wanted to mark our 10-year business milestone with a personal challenge,” said Justin. “During a few winter business trips to Sweden last year, I watched coverage of the Cross Country Ski World Cup and was inspired to try it for myself.
“Having travelled the world on business, the NSPCC’s mission is very close to my heart,” adds Justin. “Too many children are treated badly not only in far-flung, poverty stricken places, but also closer to home in high-pressure, more affluent communities. The NSPCC is now over 115 years old and has gathered immense amounts of experience of helping children and families across the UK and in working towards a society where all children are loved, valued and able to fulfil their potential.”
Justin is fund-raising via the webpage www.justgiving.com/Justin-Hayward and also via texting to the number 70070 the message "XCSK87 £10" for example.
**Further race staistics at: http://ow.ly/1HpPhO
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For more information about CIR Strategy, visit http://www.cir-strategy.com%20 or call 01223 303500.