I ran an important workshop in commercial communication this week.
Actually, I consider all my teaching important - of course - but this had a special shine.
Because I was working with some of the most important people in my life at the moment.
Who are they?
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The answer is the lovely business development team at the University of Cambridge Press and Assessment, as you can see in the picture.
They do brilliant work in making sure I have lots of excellent learners enrolled on my Compelling Communication Skills course…
And are also now bringing their considerable talents to bear to promote my book, Compelling Communication, which is a companion to the course.
(It's out in May - exciting.)
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So, understandably, I wanted to give the team the best possible session I could.
I’m pleased to say we had a great time together, and they seemed to appreciate the insights I passed on.
From the power of brevity, to show not tell, simplicity, how to write with substance and style, storytelling (of course), and much more.
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But the point of this blog is how I arrived for the workshop, given its importance.
I have a series of ways of getting around Cambridge.
Naturally, there's cycling, in the great tradition of the city.
I often walk. And I also greatly enjoy riding the e-scooters we have for hire across Cambridge.
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But, given I really wanted to smash this workshop, I decided to walk.
Because, for me, it’s the best form of preparation for a big event.
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Firstly, it’s about getting the heart pumping and blood buzzing, so you’re full of energy and ready to perform well.
Cycling might produce a similar physical effect, but…
When I’m on a bike, I have to concentrate on negotiating the various hazards of our overcrowded roads.
Which doesn’t leave me the brain space to get myself in the right frame of mind to both educate and entertain.
And, of course, scooters fail on both the physical and mental fronts.
Whereas walking...
Readies both body and mind just right.
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So, if you’ve got an important presentation or talk to give…
I would always recommend getting some physical exercise beforehand.
Even if you have to drive to the venue, arrive early and spend 15 minutes marching around the local area.
It’ll clear your thoughts, energise your system, and give you the best chance of being remembered for all the right reasons.
