Growth Architects writes:
And the kicker? You’re still paying for every single click.
Successful PPC isn’t all about getting folks to click on your ad - anyone can achieve more clicks. Stick 100 monkeys in a room and eventually they’ll write a compelling search ad.
If you want a respectable conversion rate though, you’ll need to put careful thought into what your visitors are expecting to see when they click your ad. Unfortunately, this piece of the puzzle may take a slightly larger amount of monkey - or perhaps a marketeer.
One of the biggest advantages of paid search is the...
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