You've done all the hard work, right? Found a problem, built a solution, developed your positioning and collateral, trained the internal teams.
Next comes the easy bit: the product launch. Then KABOOM! The launch is a terrible failure, and fingers are pointed every which way.
How can you avoid this? What are the tell-tale signs that your launch is in trouble? What constitutes best practice in modern product management?
A panel of practitioners from CIM Cambridgeshire and Cambridge Product Management Network will compare best practice, share war stories and lessons learnt in product management and marketing.
Panelists will include:
- Richard Brierton, Senior Lead EMEA Marketing, Autonomy
- Arthur Meadows, formerly Director of Product Releases, ADP Dealer Services
- Colin Mills, Product Marketing Director, Domino UK
- David Newble, CEO, TAP Biosystems
The panel will be chaired by Tony Wilson, independent coach and consultant.
This event is open to all, and will be of interest to marketers involved in any way with launching new products and services.
A joint event with Cambridge Product Management Network
September 11th 2012
ARM, 110 Fulbourn Road, Cherry Hinton, Cambridge CB1 9NJ
Times:
19:00 Registration
19:30 Main event
21:00 Finish
Reserve your free place online at www.cim.co.uk/cambridge or call reservations on +44 (0)1628 427 340
This is a CPD category 10 event. If you are a non EU resident, please call the events team to make your booking. For further details please visit:
http://www.cim.co.uk/cambridge
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