Mills & Reeve has acted for Imagen, the organisation that works with businesses to manage and distribute their video content with clients such as Formula One, The Premier League, BBC and Reuters. The £6.5m investment will enable the business to expand its global operations and develop its presence in the US and European markets, accelerate its product development programme and grow its technology division.
Charlie Horrell, CEO of Imagen said: “Video content is currently the fastest growing media and this investment is a clear recognition of the importance of our platform. We’re excited to be working with new investors and expanding our market worldwide. Mills & Reeve’s deep understanding of venture capital deals coupled with their commercial pragmatism and endless patience meant that the deal proceeded smoothly and allowed us to focus on our expansion plans.”
Zickie Lim, Partner at Mills & Reeve (pictured) said: “It’s thrilling to see Imagen go from strength to strength. We advised them on their earlier VC and debt financings and are delighted they have managed to bring in new investors, Downing Ventures and Guinness Asset Management who, alongside existing investor, Cambridge Innovation Capital, are all top class venture and growth funds. Imagen now has the capital it requires to support its ambitious scale up and growth plans.”