Annette writes:
Every now and then we have office brainstorming sessions that not only involve huge amounts of cake (should I say cake is international?), but also new ideas for clients’ projects, e.g. ideas for rebranding strategies, exploring strapline options, ad themes, etc. Working in scientific marketing one would think that working across different cultures is not too challenging. After all science is international.
But is marketing as well? Not necessarily. Some marketing strategies are more successful in some countries than they are in other countries. Some slogans are funny and catching in one language and when translated either totally miss the point or, even worse, are offensive. And some ideas simply do not translate into other cultures and languages at all.
Our team here at kdm communications is very international and our knowledge of languages and cultural peculiarities ranges from French, Spanish, Italian and German to Japanese and Mandarin Chinese. Being a native German speaker, I find myself quite often dampening the flow of the creative juices during the above mentioned brainstorming sessions by pointing out that a certain idea doesn’t translate well into German and we need to explore other options. After all we want to offer our clients the best services – technical writing, scientific content and intercultural compatibility.
If you'd like to learn more about what kdm can do for your business or how we can help with your next international scientific marketing campaign either email us at ideas@kdm-communications.com or read more about us and our services here https://www.kdm-communications.com/services/
We may even share some of our cake!
#scientificmarketing #sciencepr #internationalmarketing