Cambridge debates gender equality and priorities in education
Cambridge hosted two dynamic events recently. The first was an annual conference on leadership at the Judge Business School, focusing on the role of gender in workforce development. The second was the Cambridgeshire Festival of Education, which brought together teachers and educational specialists from across the county and beyond.
London’s Tech Week kicks off seven days of technological events in the capital
This is London Tech Week. Take a look at what will be grabbing the headlines over the next seven days!
Speak up!
The Institute for Fiscal Studies report further highlights the gender pay gap between men and women. Sarah Reakes, Managing Director at KISS, shares her view...
How working with micro-influencers can yield impressive results
Micro-influencers can often make the best brand advocates. Olly Cooper, Account Manager at KISS, explores what makes a micro-influencer, and explains how to yield the best results.
KISS goes from strength to strength with two new appointments
After another successful quarter, integrated marketing agency KISS has expanded its team with the appointment of Dr Matt Higgs and Shaun Ramsey.
Take a peek at Mary Meeker’s hotly anticipated 2018 Internet Trends Report
Jane Kroese, Account Director at KISS, takes a look at what will be trending this year.
KISS culture: the importance of positive morale
Hannah Room, Account Executive at KISS, takes a look at how the agency keeps its employees happy.
What can we expect from Mary Meeker’s 2018 Internet Trends Report?
Hugh Massam, Senior PR Associate at KISS, takes a look at what internet trends we should expect from Mary Meeker's 2018 report.
Lost Words inspire children's curiosity about nature
An nspirational campaign uses lost words to inspire children with the wonders of nature...
Just a few of our favourite campaigns so far in 2018
Hannah Room, Account Executive at KISS, looks at the agency's favourite campaigns from this year so far...
Sexism, racism, genderism, ageism? There’s an emoji for everything
Richard Bland, Executive Creative Director at KISS, takes a look at the brief history of our mobile emotional crutches.
Why rowing is a metaphor for marketing
KISS MD Sarah Reakes looks at what marketing professionals can learn from rowing...
Cinema advertising: how brands can cut through the clutter
As the old saying goes, timing is everything. This is especially true with marketing, but rarely are there opportunities for brands to have access to a consumer’s undivided attention.
Should brands ditch Facebook? Discussing the pros and cons for businesses
Laura Carpenter, junior planner at KISS, looks at whether businesses should use Facebook for marketing.
Abducted by aliens: why planning for the worst makes business sense
You’d think that in the overall scheme of things, the threat of abduction by aliens would be towards the lower end of a CEO’s concerns. But being prepared for the possibility is always at the back of my mind, writes Simon Fryer, CEO at KISS.
Navigating edu tech - why universities need to up their game
Digital continues to shape how we live and work - why should it be any different for how we teach? KISS looks at how educators should use technology and other innovations to better prepare students for the real world.
PR analytics: don’t be a dinosaur!
Olly Cooper, Senior Account Executive at KISS, looks at PR measurement.
Crisis and reputation - what can Facebook and Oxfam teach your business?
With Facebook dealing with its biggest crisis to date and with the recent Oxfam crisis, the events of the past few weeks are a timely reminder of how quickly any organisation’s reputation can go downhill, perhaps forever, with massive financial and people consequences.
‘Toxic masculinity’ and other opportunities
At a Most Contagious event in London towards the end of last year, there was much talk about ‘toxic masculinity’ and the roles brands play in influencing attitudes to masculinity and gender. It’s an emotive topic, and one that some brands have latched on to in clever ways, turning contentious issues into opportunities.
KISS sponsors this year’s TEDxCambridgeUniversity
KISS was proud to be one of the sponsors of this year’s TEDxCambridgeUniversity, which took place on Saturday (17th March) at St John’s College.
Presenting your offering
Offerings to gods have been a part of human history for as far back as you care to go. Brand offerings to consumers, not so much. But in recent years, as new technologies and shifting audience demands disrupt the standard pillars of industry, evolving and clarifying your offering to key markets has undoubtedly become more and more important.
GDPR and a framework for the future
Adam Andrews, Head of Digital at KISS, writes: To kick things off, a confession: when I first heard of GDPR (General Data Protection Regulation), the new rules that will change how businesses handle personal data when they come into force on the 25th May, my initial reaction was cynicism.
Hunkvertising: karma or hypocrisy
When we talk about objectification, many people might assume that it’s a reference to women. But male objectification is just as important a subject for the gender equality debate, especially since it has increased within advertising.
The big picture: images for marketers
It’s an overused cliché, but a picture does tell a thousand words. So for the creative industries, great images are the lifeblood of much of our work, and will often determine the success, or failure, of a project.
How Facebook really knows what you want
User data is set to be one of the hottest topics of discussion among marketers in 2018, as the industry continues to utilise it for effective targeting and engages with developments like GDPR. And aside from the statistics, you can tell just how powerful user data has become from some of the anecdotes that have emerged online.