Stage one will involve a research and review process with key stakeholder groups and will look at core messaging and key brand identifiers. The findings from this phase will shape the creative briefing for subsequent collateral projects.
On appointing Smith, Heather Chambers, Assistant Principal at Long Road said: “ We are delighted to be working with Smith. We were impressed by their enthusiasm for the whole project, their willingness to talk to staff and students and their vision to help us identify the important elements which help potential students feel confident that Long Road Sixth Form College is the right place for them."
On their appointment, Adrian Kimpton, Director at Smith added: “We are delighted to have been appointed by the college, and to have been given this opportunity. To be given the time to fully understand the brand environment, frame and execute our own brand audit and speak directly with all key stakeholder groups is absolutely the best way for our clients to get the best from our creative services.”
*******
For further information on Smith visit our website at www.smithltd.co.uk or contact Adrian by any of the following means:
T: 01223 309399
M: 0797 697 7281
E: adrian@smithltd.co.uk
For more information on Long Road Sixth Form College please contact Jane Grant on 01223 507400 or email jgrant@longroad.ac.uk