David Lloyd Leisure wanted this new campaign to reach both young male professionals and families.
Somersault responded to David Lloyd Leisure’s initial brief, and came up with two ads that perfectly reflect David Lloyd Leisure’s brand values. The Somersault production team adjusted the style, pace and messaging for the two ads to reflect these two very different audiences.
Team Somersault took care of all the concepts, organisation and casting, and shot the footage over two days at the David Lloyd Club in Cambridge.
Richard Wellings, Somersault Marketing Manager, commented: “These adverts add yet another layer to the work we are doing with David Lloyd Leisure. Their marketing team is always looking to use video in different ways and I think this YouTube ad campaign will reach a relevant audience and deliver real value for them.”
Somersault Video Productions will be working on more projects with David Lloyd Leisure throughout 2012 and 2013.
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