TAG's solution was to visit the national showroom where these doors are installed in Milton Keynes, film the process using a willing volunteer, using a hi-def video camera.
The movie clip was then converted to multiple stills, each one taken into Photoshop and edited to create a silhouette effect, then stitched back together and processed into a smooth 45 second long animation.
The final video can be seen on TAG's youtube channel here http://youtu.be/y0dCi1Iy6xo
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.
www.tagwebdesigncambridge.co.uk
*******
Media contacts
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk