From the stable block of Lillie Langtry's former Newmarket home in 1978, Mr Fothergill's began selling seed to garden shops and centres. Today, the company is one of the most respected in the market and they now supply to international markets and direct to the customer through mail order.
As gardening products, plants and seeds are now widely available in DYI stores and supermarkets, Mr Fothergills needed to 'up their game' and stand out from the crowd once more, so they came to TAG to discuss a revolutionary redesign of the packaging.
The product name on the different packs has been created out of the a grass image which reflects the type of lawn the seeds will grow into - ‘a novel and interesting way of communicating the end product in the product name’ said Patrick Ooi, lead designer on this project.
Find out more about Mr Fothergill's at www.mr-fothergills.co.uk.
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.
www.tagwebdesigncambridge.co.uk
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Media contacts
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk