Understand the Psychology of Persuasion

Do you have to persuade others to buy, invest, change, go along with, or carry out actions in your business? If so, understanding the psychology behind how we are persuaded and why we resist is essential for an effective result. A one-day workshop from Cambridge Network's Learning Collaboration next month will give you an insight into the psychology of persuasion and the tools needed to enhance your approach.

It appeared to be based on sound academic research, it was engaging and relevant.
- Andrew Tune, Line Manager, ARM

Psychology of Persuasion on December 9th (host venue required) is designed for anyone who has to persuade regularly as part of their job and wants to enhance their own ability to persuade effectively.

You will:

  • Gain greater knowledge of the theories of persuasion and influence
  • Understand the impact of the non-verbal aspects of communication including: vocal patterns, facial expression, gaze, posture and gestures and practise skills to enhance your own non-verbal behaviour for positive influence
  • Understand your own style of persuasion, recognise the different communication styles of others and learn how to adapt your own style to influence more effectivelyIdentify areas that may have a negative effect on the persuasion
  • Learn how to plan a strategy.


The workshop is highly interactive containing theory, discussions, practical exercises, and case studies.

Find out more and sign up here.

Did you know that every level of Cambridge Network membership means you automatically have the right to book on to any of the Network's quality Learning Collaboration courses at any time? A wide spectrum of soft skills, technical and leadership development courses are on offer throughout the year, so sign up now to build your capabilities...

The Learning Collaboration works on behalf of Cambridge Network members to organise, purchase and share training and management development opportunities, delivered locally. That means all members benefit from economies of scale, gaining improved access to high quality professional training courses at value-for-money prices.

Network membership means you automatically have the right to book on to any LC course at any time, while some categories of membership actually include LC training units.



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