What B2B companies need to know about search

If you're involved in digital marketing, you've probably heard that Google recently made dramatic changes to the way it performs search. What are they and why does it matter? Join the Cambridge Digital Marketing Conference on 5th July to find out.

In this practical workshop we will provide some top tips to maximise the traffic and sales to your B2B website using search, including:

  • What has changed in Google Search this year and why this is so important
  • Search engine optimisation (SEO)
    • SEO friendly websites (post Panda and Penguin)
    • Using blogging, Google plus and social sharing to help your SEO
    • Mobile search
      • Getting traffic and leads from Mobile search
    • Paid search (AdWords pay per click)
      • Using AdWords for lead generation
      • Other advanced AdWords features, such as Remarketing, Sitelinks
    • Increasing conversions
      • Using landing pages and call tracking technology to maximise your conversions

 

How you will benefit from this workshop

Understanding what is new in search and making sure you keep one step ahead of your competitors

  • How to optimise your website and increase your ROI
  • Taking advantage of new channels and techniques to increase lead generation
  • Seeing examples from case studies, so you can get a good understanding of what works and what you should try for your own campaigns

Who will benefit

 Marketing managers/directors wanting to keep up-to-date with the most recent digital marketing techniques

  • Business owners, marketing or ecommerce staff who run campaigns in-house or employ third party agencies to run campaigns on their behalf
  • Agency staff that run campaigns for their clients
  • Anyone considering ecommerce marketing for the first time

About Ann Stanley

Ann Stanley is MD of Anicca Digital Solutions, with over 10 years’ experience of online marketing.

This is from just one of nine speakers at the Cambridge Digital Marketing Conference.  Make sure you don't miss this once a year opportunity to get right up to speed on all things digital.

More details and booking at www.marketingconference.co.uk

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