Chris Dunn Consulting writes:
Even before the lockdown forced shops to close, online sales were already growing rapidly.
Moreover, an increasing proportion of these sales were being transacted not with retailers but directly with manufacturers.
Direct to consumer business is therefore not a passing trend caused by the COVID crisis.
On the contrary, this is a permanent structural change in the retail environment driven by consumer demand and enabled by digital platforms.
So, if you are a manufacturer with recognised brands and the ability to sell to and service consumers directly, now is the right time to take advantage of this shift in consumer behaviour.
It also sets out five reasons why consumers increasingly value a direct relationship with manufacturers and the brands that they market.
Finally, there are links to new research that quantifies and qualifies the size and scope of the direct to consumer opportunity.
Yes, it may be challenging to change your standard operating model to incorporate DTC after spending so many years focusing purely on B2B.
However, the sooner you can make the move, the better it will be for both your business and the consumers that use your products and services.
For more information on how to develop a direct-to-consumer channel for your manufacturing business please contact us for a free and confidential consultation.