Is your SEO agency telling you porkies?

There are agencies who promise the moon-on-a-stick. That somehow, you will appear on the front page of Google, or above your competitors of even perhaps providing a promise of a certain number of leads per week. How can you tell which agencies are telling the truth and which are telling you what you want to hear?

Growth Architects writes:

The world of Search Engine Optimization (SEO) is a murky place to operate. We’ve seen websites appear first for unrelated search terms. We’ve seen gorgeous websites appear on the 100th page. We’ve spoken with specialists who have promised first page rankings and some which have promised a specific spot on the first page. There are some who promise the moon-on-a-stick through a mixture of secret sauce and the use of Private Blog Networks (PBN). With all of these promises, how can you tell which agencies are telling the truth and which are telling you what you want to hear?

Search Engine Optimization is, at its core, simple. It’s the means of serving up your content to search engines in an easily digestible way and ensuring the actual content serves a purpose, delivering value to your target audience.

The issue is that to get a higher rank for your website you need to understand what criteria Google’s algorithm uses for deciding the value of the content on your website and why it’s more valuable than someone else’s content. Now, where can you see Google’s algorithm? See the link below.

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