In today’s digital age, you can create professional moving content cheaper than print. And with YouTube being the second largest search engine after Google, it’s important to have a presence for your business.
The statistics are mind-boggling. Three that caught my eye, in this Smartphone era, are the following….
- Over 800 million unique users visit YouTube each month!
- 25% of global YouTube views come from mobile devices!
- There are one billion views a day on YouTube mobile!
Making videos might have been eye wateringly expensive in the past, but today you can create professional looking low cost content by:
- Creating a whiteboard speed drawing video. Here’s an example I produced to promote my e-book
- Using a slideshow or still photographs combined with the ‘Ken Burns’ effect, to create movement. This is an example promoting a riverside property in Ely
- Presenting to camera with PowerPoint graphics incorporated into a virtual studio image. Fabulous results at competitive prices
It goes without saying that the content has to be interesting - so what topics could you cover? How about:
- Product demonstrations
- Customer testimonials
- Speaking engagements
- Video blog entries
- Corporate culture videos
- Convincers
Create a list personal to your business, then get creative help to work out how to communicate the message in an interesting way!
Have fun promoting what you do on YouTube.
*******
Jonathan Wainwright enables organisations to create commercial success through digital marketing, traditional communications and team development.
Receive a FREE copy of my book, Join me on Twitter and LinkedIn.