When I see you give a presentation or meet you at a networking event, I want to know about you.
Your job title? Not telling me much. Your elevator pitch? Whatever. I need to know what gets you excited. Then, and only then, I can get excited about what you're talking about.
I want secrets revealed, stories told, and surprises throughout.
Wandering Minds
Am I a child, with a very short attention span? Well, almost; I'm an adult with access to a tonne of interesting media, who's seen some pretty original and engaging stuff recently. You'd better raise your game, sunshine.
What's that? Another slide? More about your company's strategic objectives? Yawn. Try this instead to grab (and keep) my attention:
Talk to me, like I'm the only person in the room. Tell me about your own experience, your story. Because then:
- I won't know what's coming next (surprise = good)
- I've got a human experience to relate to
- There are opportunities for humour (get this right and you've nailed it)
Don't be afraid, you're probably a lot more interesting than you think.
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