The season reached its climax on Sunday 1 February when the New England Patriots beat the Seattle Seahawks in the Super Bowl.
Vizzuality, based at ideaSpace City, was asked by Google to visualise the search patterns of the USA’s NFL fans over the whole 2014-2015 season. Its team of designers, developers and data scientists pored over 21 weeks of geospatial data to see which teams were being searched for across the nation.
Week by week the Vizzuality team were able to see fans reacting to the biggest plays, the comebacks and the surprise victories of the season. Vizzuality added statistics from matches to illustrate key events as context for what people were searching for each week and the data revealed how teams’ fanbases extend far beyond their heartlands into neighbouring states.
The visualisations showed searches for all teams throughout the whole season http://bit.ly/1Kqzfco) and search strength and match statistics for the two teams that made it to the Super Bowl (http://bit.ly/1Kqz8O3).
The company said: “It was a real honour to work with Google on this project, and we hope to work with Trends data again in the future to see what other trends we can discover. We really enjoyed making it and we hope you enjoy watching the highlights of the season!”
For more information on Vizzuality see www.vizzuality.com/