PA Consulting Group evaluates current W-LAN use and its role in future communications env...


20-11-2003

Dr William Webb from PA Consulting Group, the leading international management systems and technology consultancy, will examine today's W-LAN 'hot spot' activity and the technology's role in a more integrated communications future in his keynote paper at IIR's W-LANs World Congress Conference in Vie

nna on 2 December, 2003 (10.10am).



Average revenues per user (ARPUs) are only around 25% of the levels needed for profitability - a statistic that may go down before it goes up, if the pricing trends in Europe follow those in the Far East, where unlimited monthly use only costs 10% of the average European level. This is likely to lead to problems for existing hotspot providers in the short to medium term.



Dr.Webb's paper will suggest a way through these problems and address the longer term scenario, where W-LAN hotspots make most sense as part of an integrated communications environment - one where a laptop in the office, home or hotspot immediately provides the user with the same personalized services. Such an environment would deliver the ARPUs needed.



Dr Webb will suggest that the emergence of powerful integrators - companies such as AOL or IBM - will eventually enhance service and ensure consolidation. This will lead to a future where hotspots play a key role in overall communication.



The paper will be of particular interest to those involved in the hotspot market, either directly as a provider of hotspot service or infrastructure, or indirectly as a provider of other wireless communications services.



IIR Conferences Ltd - W-LANs World Congress 2003, 1-4 December, Crowne Plaza, Vienna, Austria



Through its wireless technology expertise, PA Consulting Group is the leading supplier of end-to-end solutions for the wireless industry. PA's technology led consultancy solutions for 3G operators range from strategy development and business planning, through cost modelling to services creation, network design and rollout management. PA supports vendors directly through the provision of contract design of infrastructure and handset products, marketing, bidding support and infrastructure element design.







PA Consulting Group is a leading management, systems and technology consulting firm, with a unique combination of these capabilities. Established almost 60 years ago, and operating world-wide from over 40 offices in more than 20 countries, PA draws on the knowledge and experience of around 3,300 people, whose skills span the initial generation of ideas and insights all the way through to detailed implementation.



PA builds strategies for the creation and capture of shareholder and customer value, and helps clients accelerate business growth through innovation and the application of technology. PA works with clients to improve performance, mobilize human resources and deliver change effectively, including managing major projects, and designing and implementing enterprise-wide systems and full e-business solutions.



PA focuses on creating benefits for clients rather than merely proposing them, and this focus is supported by an outstanding implementation track record in every major industry and for governments around the world. PA also develops leading-edge technology both for its clients and within its own portfolio of venture companies in areas ranging from software to wireless technology to life sciences.



PA distinguishes itself from its competitors through the range and quality of its people, the depth of its industry insight, its development and use of technology, and also its independence and culture of respect, collaboration and flexibility in working with clients.



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For more information please contact:



William Webb +44 (0)1763 267061 email: william.webb@paconsulting.com

Beverley Adams +44 (0)1763 285260 email: beverley.adams@paconsulting.com



or visit



PA Consulting Group, Cambridge Technology Centre, Melbourn, Herts, UK. Tel +44 (0)1763 267492 email: innovation@paconsulting.com

To read more information, click here.

PA Consulting Group is an innovation and transformation consultancy. We believe in the power of ingenuity to build a positive human future in a technology-driven world.

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