Karren Brady kicks off a new season of Enterprise Tuesday


A new season of Enterprise Tuesday lectures has kicked off with a lively presentation by ‘First Lady of Football’, Karren Brady, managing director of Birmingham City Football Club.

This week around 300 students, academics and members of the business community heard Karren deliver a candid and entertaining speech about strategies for success in business and sport. The event was set up by the Centre for Entrepreneurial Learning (CfEL) and supported by the East of England Skills and Competitiveness Partnership (EESCP).

With the London 2012 Olympic Games and Paralympic Games on the horizon, Karren focused on how to grasp an opportunity and turn it into a successful business. Drawing on her experience of transforming Birmingham City FC from a company in administration into a profitable, multi-million pound enterprise and highly successful brand, Karren cited determination, enthusiasm and persistence among her key tips for the top.

In a speech dramatised by colourful anecdotes, Karren had plenty of no-nonsense, pragmatic insights for would-be entrepreneurs in any field of enterprise. Not least among these was the importance of winning the hearts and minds of everyone involved with the business, from the junior administrator to the star player. Building and maintaining strong relationships based on trust was highlighted as being vital inside the business, with customers and with the wider community.

At the event, members of EESCP, along with members of Nations and Regions East (the regional partnership working to maximise benefits to the East of England from the London 2012 Olympic Games and Paralympic Games) were on hand to develop learning and business support links with the University of Cambridge.

Next week (29th January) the guest speaker at Enterprise Tuesday will be Duncan Goose, Founder of One Water, an organisation working to give people access to free, clean water. Please see the CfEL web site for further information - www.cfel.jbs.cam.ac.uk

Picture caption: Golden Opportunity: Karren Brady kicks off a new season of Enterprise Tuesday and inspires entrepreneurs on how to turn an opportunity into a business.

Enterprise Tuesday is a series of free evening lectures and networking sessions run by the Centre for Entrepreneurial Learning (CfEL) from October to February each year. The aim is to inspire people to pursue entrepreneurial ambitions and build basic business skills. It is also coordinated with the Cambridge University Entrepreneurs (CUE) business creation competitions.

For more information about Enterprise Tuesday and the Centre for Entrepreneurial Learning (CfEL), please visit the CfEL web site: www.cfel.jbs.cam.ac.uk


Contact: Katharine Price, 01223 766900; Email: k.price@jbs.cam.ac.uk


The Entrepreneurship Centre at Cambridge Judge Business School aims to inspire, enable and research entrepreneurship.

Entrepreneurship Centre, Cambridge Judge Business School, University of Cambridge