Streets website tops rankings for UK accountants in national survey

In a recent review of the UK’s top 50 accountancy firms’ websites by one of the profession’s leading magazines Accountancy Age, Streets' website not only received a score of nine out of ten but was ranked equal first place with only five other firms also scoring nine

 

The independent survey was carried out in light of the recent changes to the Google algorithm, which in essence favours, in search terms and criteria, those sites with relevant content and also those that are mobile friendly for smartphone and tablet users. Google’s move has, in part, been driven by the increasing use of non desktop based internet access.

The focus of the survey was around firms’ web sites from the viewpoint of a prospective client, a current client or a potential client. With points awarded for usability, look and feel, content and any unique selling points. See the Streets website here.

In awarding Streets its score of nine, the judges complimented the firm on its website saying: “It has a professional and friendly appeal for new and existing clients. The site’s content including service and sector detail, client area and portal and knowledge section with ‘how-to’s is easy to find. The media and communication page is very detailed and the site is mobile friendly.”

Commenting on the news, James Pinchbeck, Marketing Partner at Streets Chartered Accountants, said: “The survey results came out of the blue and are very rewarding, not least given the strength of our website performance against our peers, many of whom are not only much larger than us but also have significant more spend and resource for marketing.

“We pride ourselves as a firm on being at the forefront of marketing within the professions, with a growing focus on the use of digital marketing. Our ranking in this survey independently acknowledges that what we are doing works. However, with the rapidly changing world of the internet and digital marketing we cannot rest on our laurels and with this in mind we have already embarked on the next generation of our website.

“The new site will respond not only to the changing needs of its users, but will also seek to be an even more effective source of information and knowledge. It will serve as a platform for business activity with the integration of client portals and bill payments. Our focus now will be on achieving the much coveted score of ten out of ten.”

The Survey was undertaken and published by Accountancy Age.
   
Image:: James Pinchbeck, Marketing Partner at Streets Chartered Accountants with Streets website shown on iPad

Streets Chartered Accountants

  • Streets was founded in 1907 by J S Streets.
  • Streets is a top 40 UK firm of chartered accountants, tax specialists and personal financial planners.
  • Clients include owner-managed and family businesses, small businesses, corporate entities, professional firms, public and third sector organisations and high net worth individuals.
  • Streets has 11 offices across the UK – Bedford (Wyboston Lakes), Cambridge, Hull, Lincoln, London, Grantham & Newark (Long Bennington), Manchester, Newmarket, Peterborough, Sheffield and Stevenage.
  • The business employs about 100 members of staff.
  • Since 2002 Streets has grown from £5m to £15m and pursues a strategy for growth.

*******

For more information please contact:
James Pinchbeck                
Marketing Partner            
Streets Chartered Accountants
07710 525746 / 01522 551200
jpinchbeck@streetsweb.co.uk
____________________________________________________________



Looking for something specific?