Parents fill in ‘guidance gap’ over career advice for school-leavers in East of England


With A-Level results released this week, over half of parents in the East of England say they will have the biggest influence over their child’s next steps, but most aren’t fully aware of the non-university options available, reveals new research from graduate recruitment company, GTI media, and professional services firm, EY.

  • 51% of parents in the East of England felt they were the biggest influence on their children’s post A-Level education and career choices – more than their teachers and careers advisers
  • 83% of parents in the East of England felt that their child did not have a clear idea of what they wanted to do after finishing education
  • 73% of parents in the East of England felt that extra-curricular activities were just as important as academic activity

The YouGov survey of 1,018 parents, including parents in the East of England, looked at their role in giving careers guidance; their attitude towards schools; and whether young people are adequately prepared for the workplace.

When asked to rank who had the biggest influence over their children’s education and career decisions, the majority of parents in the East of England - 51% - felt they had the biggest influence. This was followed by teachers on 27% and careers advisers on 16%. However more than half of parents (70%) recognised that they needed better information and called for more resources to help them to support their children at this important juncture.

In addition to this, only 2% of parents said they knew ‘a lot’ about school leaver programmes; only 5% knew of vocational further education courses; and only 14% were fully aware of apprenticeships or higher apprenticeship programmes.

Stuart Wilkinson, partner at EY in Cambridge, comments: “The survey results suggest that there is a ‘guidance gap’ between what parents expect their role to be and the knowledge they have at their disposal.

“While parents are aware of their influential position over such an important decision, they are looking to be better armed with resources to help ensure they are able to give the best advice possible. In the absence of information and awareness about alternative career routes, such as an apprenticeships or school-leaver schemes, university can often become the default option.”

University continues to be promoted as favoured career route

The survey also looked at the perception of careers advice that young people received.  Of those surveyed in the East of England, 26% of parents were not aware of any career advice given to their child at school, and over half (53%) stated their child had received ‘some but not enough’. In addition to this, over three quarters (83%) of parents felt that their child didn’t have a clear idea of what to do after leaving school or college.

According to the survey, university continues to be the most promoted career route by schools in the East of England with 40% of parents stating that their child’s school ‘promotes the university route as the best route to take’.

Matt Dacey, Director of Products and Services at GTI Media, added: “The research highlights the extent to which parents and schools still see university as a default route for young people. Employers are having difficulty in promoting alternatives to university, particularly at a time when professions from accountancy and financial services through to engineering are looking to increase their school leaver intake through the creation of exciting new alternatives. The need to engage and support parents with information about these would seem more important than ever.”

Stuart comments: “Regardless of whether students ultimately opt for university, a school leaver scheme, apprenticeship or another route entirely, it’s important that they are able to make well informed choices about their career path. This requires parents, schools and employers to work together to fill the current perceived guidance gap.”

Parents concerned by employability skills

Like many employers, parents recognise the importance of work experience and other extra-curricular activities as a means of young people developing skills that will later benefit them in the workplace. Seventy three percent of parents in the East of Englandstated that ‘what their child does outside school is as important to their development as formal education’.

Despite this, only 38% of parents’ surveyed said their children had a paid part-time job or worked as a volunteer.

Stuart concludes:  “As the competition for talent increases, it is ever more important for school-leavers to have developed key life skills such as communication and collaboration, critical thinking and problem solving. These are some of the strengths that we look for as part of our recruitment processes.

“This doesn’t have to mean a month-long internship though, or a gap year in Tibet. These are skills that can be honed at a Saturday job in a supermarket or even on the school football or netball team.”


Hannah Forrester
EY Media Relations, UK & Ireland
0121 535 2997 / 07931 491 342


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