Commercial R&D property specialists Creative Places officially unveiled a striking new corporate identity today.
The new brand, a complete departure from the previous identity, has been specifically developed to better represent the innovative, forward-thinking approach Creative Places apply when working with clients to create the optimal environments for those involved with research, R&D, the creative industries and innovation.
In their interactions with clients, whether it’s understanding the feasibility of a new development opportunity, or creating and stimulating occupational demand in a property asset, Creative Places approach each project with the same strategic rigour. Investing time up front to understand stakeholder objectives before defining the right strategy ultimately informs appropriate action plans that drive results. The team’s approach to the development of the new identity, in conjunction with strategic marketing agency, Limewash, was no less rigorous, and has delivered a result that both Limewash and the Creative Places team are very proud of.
Jonathan Burroughs, CEO commented of the re-brand:“I am delighted that we are now making the next step in our creative journey. The new brand has been deliberately designed to be different to others in our market place, signifying our approach and unique understanding of this exciting sector.”
The re-branding work also prompted the Creative Places team to re-evaluate the ways in which they communicate what they do across various platforms, in addition to how the company portrays itself visually. One result of this work is a completely re-engineered website which, in partnership with the new look and feel, clearly and succinctly communicates the breadth of Creative Places experience and the depth of the team’s expertise. The extent of the team’s expertise is further evidenced on the site via case studies detailing a number of the UK’s leading property developments - including some of the country’s most prestigious innovation sector projects – that the team have been involved with.
John Sommerville, Managing Partner added: “We are really proud of what we have been able to achieve over the last few years, despite all the economic headwinds. As we recruit to continue our growth we felt the time was right to refresh our brand and website and we really like the result.”
The new brand will continue to be rolled out across all Creative Places’ corporate collateral in the coming weeks. To discover more about Creative Places please visit www.creativeplaces.com
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