As a result of activating carrier billing for Microsoft, customers on Elisa, DNA and Telenor mobile networks in these countries can use the convenience of one-click billing in the Windows Store to pay with their pre and post-paid phone bills. This method of payment is available to PC, tablet, smartphone and Xbox One users. In established mobile markets such as these Direct Carrier Billing generates increased payment conversion rates of up to 10x.
"Bango is working with Microsoft and mobile operators globally to ensure maximum coverage of carrier billing for Windows 10 users" commented Anil Malhotra, Chief Marketing Officer at Bango. "We believe this will be particularly successful with Xbox One users, because there is a high correlation between games purchases in app stores and the use of carrier billing".
Activating carrier billing for Windows Store presents a sizeable opportunity for operators. Windows 10 is running on more than 350 million monthly active devices and Direct Carrier Billing provides a convenient payment method for these users, achieving significantly higher conversion rates than credit cards.
The transformative effect of carrier billing has been recognized by the world's app stores who are increasingly adding it as a payment method. Bango has emerged as the #1 global platform, deploying more app store carrier billing activations than anyone else. Microsoft, Amazon, Google, BlackBerry and Samsung collectively use the Bango Payment Platform to provide carrier billing for their customers.
The names of companies and products mentioned herein are trademarks of their respective owners.
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For further information please contact:
Bango plc
Ray Anderson, CEO
+44 3330 770 247
Rachel Elias-Jones, CFO
Anil Malhotra, CMO
Cenkos Securities plc
Nick Tulloch / Beth McKiernan / Neil McDonald
+44 131 220 6939
FTI Consulting
Chris Lane / Rob Mindell
+44 203 727 1000
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