Cambridge is a thriving and vibrant place to live and work, with a strong economy and a promising future. The city competes on a global stage and is a gateway for high-tech investment into the UK. The Greater Cambridge City Deal aims to ensure that the success of the area continues by investing in the transport infrastructure, housing and skills needed to see future economic growth.
Following a successful tender process last year, D&A Creative was chosen to support the City Deal transport schemes with their graphic design requirements. The materials produced aim to create awareness and communicate detailed information about proposed transport projects in a user-friendly way, explain why they may be needed and to seek two-way communication with the target audience.
Working closely with the project team over the past year, D&A created an overall look and feel. The design needed to provide a clean, coherent and consistent image across all City Deal transport scheme based public engagement materials over the next five years.
The design included a core colour palette, with accent colours used to differentiate the various City Deal Programmes. Colour imagery of the key themes - be it cyclists, pedestrians, buses etc were juxtaposed against graphic illustration which gave a modern look and feel. Inside the leaflets the development of infographics to simplify and clearly communicate the proposals was introduced.
So far materials for seven schemes have been produced - alongside the leaflets and questionnaires these materials have included postcards, bus adverts (both onboard and bus shelter advertising), posters and display boards to be used at the consultations themselves.
The team has been particularly pleased with the design and the materials and the feedback these have received from the target audience:
“The materials are excellent. The project team and I are really happy with them and we have been receiving a lot of good feedback. We’ve even had a few people tweet us with pictures of the materials they have spotted.”
Community Engagement Team – Greater Cambridge City Deal
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For more information visit www.dandacreative.co.uk
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