Hamillroad introduces new brand identity and website

Hamillroad Software, specialists in prepress solutions for the printing industry, has today introduced a new brand identity and corporate website in line with the company’s strategy and vision.

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The tagline “Transforming the image of print” was developed to underpin the strategy and ethos of Hamillroad Software.

Danielle Kinsella, Marketing Director at Hamillroad commented: “Our brand identity is a visual expression of what we do and stand for. The new branding reflects our position in the print industry as key market innovators and leaders in screening technology. The logo exhibits strength and stability with a nod to our unique patented halftone dots. We are literally transforming the image of print with our Auraia and Bellissima Digitally Modulated (DM) screening solutions for offset and flexo printing.”

Danielle continues: “The redesigned website boasts a clean and uncluttered layout and is also mobile friendly. The aim is to inform, educate and empower users of our prepress software solutions. We will be developing a blog and bring exciting new content to the site to share through our various channels including our new social media Twitter page @hamillroad – please follow us and our tweets!”

The new branding is currently being rolled out across all Hamillroad products and communications.

About Hamillroad
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process whilst also improving the final printed image fidelity.

Portfolio
Hamillroad Software specialises in Digitally Modulated Screening which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

The FirstPROOF solution allows users to simulate errors which may occur on press before plates have been made. It helps users save valuable time and money during the pre-press process.

In addition, their Lightning Plugins work with the Harlequin RIP to improve the output speed of TIFF, PDF or LEN files by up to 4x or more, making the prepress screening (RIP output) process faster and more efficient.

Company
Hamillroad Software is headquartered in Cambridge, UK and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and its products please visit their website at www.hamillroad.com

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