A mentor - your essential business guide


Self-employment can be pretty scary. Communication Coach Jon Torrens talks about the benefits of a great mentor for your business and your communication.

Jon writes:

As a self-employed/one-man army/freelance hero, I do everything for my business: marketing, accounts etc, as well as delivering my top-notch training and making sure it’s fresh and relevant. I believe that the reason I’ve managed to build my business into what it is – without losing my mind – is down to two things:

Having a mentor has also been incredibly helpful for me in terms of keeping on track; the way that my brain is wired means it doesn’t store information in a particularly useful way, and I easily get excited about cool, new ideas at the expense of remembering other, slightly more important things. Ann steers me back gently to the most productive path e.g. reminding me of the things I got excited about the last time we spoke and did precisely nothing about. “Oh yes, that” I admit, sheepishly. She points out the real priority and I’m back to it (work smart, not hard). Similarly, she’ll point out that the important client (who I’m worried about not hearing back from) doesn’t hold me at quite the same level of importance – and that’s fine. “Don’t worry, keep going.”

It’s occurred to me that Ann’s perspective on my business decisions is like someone guiding me from above as I navigate a hedge maze: she may not be able to see a definitive path (this metaphorical maze is too large to see as a whole), but she can easily see the immediate future at junctions, dead-ends around the corner, and dead-ends I’ve already encountered but forgotten. She saves me lost time and a lot of stress, which makes her a highly valuable ally. Having someone to reassure you and cheer you on is also vital: a timely “Don’t worry, keep going” helps maintain the momentum if I’m feeling demoralised, and a or “Great job, do it again” capitalises on the positivity when I’m feeling rather pleased with myself. And ultimately, her objective is for me to develop to the point that I don’t need her help any more, which is a good end goal.

My mentor:

  • doesn’t claim to be infallible
  • is proud of the fact that she’s not for everyone (‘marmite’ rather than ‘vanilla’ – a very good way of putting it)
  • has a sense of humour
  • is brutally honest
  • has no egotism

This excellent combination makes an ideal guide through what can be a pretty terrifying challenge: being your own boss.

overwhelming fear of failure


This isn’t meant to be an advert for Ann (even if it’s become quite a good one), but for getting a consistent, alternative perspective on your work: your next presentation, a new project, or a new business idea. Having someone credible to confide in is incredibly useful for your communication in particular (get them to check over the email before you send it, to watch you deliver the presentation before the day itself, to comment on that business proposal). Their opinion – even if (or because) you completely disagree with it – is a vital perspective that can guide you through some very confusing and stressful situations.


Freelance Heroes is a remarkable national support network of self-employed/one-man army/freelance heroes, set up by Ed Goodman, another superb mentor.

HuffPost – The Value of Mentoring 

Seth Godin – Heroes and Mentors

To read more information, click here.

By reducing stress and fear, I make giving talks enjoyable.

Using my experience as an introvert, stand-up comic and video games designer, I deliver short, fun but effective training to create successful, confident speakers. I work with both companies and individuals.

All my training is currently online. I can use Microsoft Teams, Zoom, Google Hangouts or Skype.

Jon Torrens