How vloggers are changing the way universities connect with students

Can a student with a camera help people connect with universities? Sookio Digital Marketing Assistant, Frankie Weaver, looks into the way vloggers are building a bridge between academic institutions and the students they want to reach...

As a 17-year-old deciding on which path to take next, I can see how the image of what life is like at university is starting to darken into this dull, stressful and expensive journey. If only the world had some creative students to liven the place up and turn its image into a fun and express yourself environment. Welcome to the world of YouTube!

YouTube is a platform that can allow videos to reach a mass audience and because of this universities and their students have carried on a long-lasting trend called vlogging.

This is now commonplace in universities, with some students even getting paid good money to produce the content.

Find out which student vloggers are the most effective at getting the message across, and why, with our top four picks



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