Digital Marketing for Events with Sookio School

Who is this course for?

Anyone who runs events! Events managers, events planners, events organisers, promoters, fundraisers... this one's for you.

It could be a conference, a seminar, your grand opening ceremony. Maybe you’re organising a marathon or fun run. A farmers market, a school fete, a fundraising concert, a networking event or a trade show...

But maybe you struggle with promoting it effectively. Or it's difficult to keep on top of the 101 things that need doing in the run-up to the event. You see others using social media brilliantly for promotion, and know that you should get to grips with tools like Eventbrite and Meetup...but where do you start?

Our Digital Marketing for Events course is all about giving you confidence as an event organiser.

Broken down into six bitesize modules for you to follow at your own pace, it's full of practical tips to give you confidence in using all the digital marketing tools at your disposal. Along the way you'll see lots of examples to give you inspiration, and regular quizzes will help it all sink in.

What will this course help you do?

Whatever type of event you're running, everyone shares the same goals. What do we want?

Sell tickets! Bums on seats!
Everything to go smoothly on the day.
And lots (and lots) of people to turn up next time.

Digital event marketing can help you achieve these goals, and we're going to show you how.

This course will show you how to use digital marketing to become better at:


You'll learn how to drive ticket sales from your website. Create event flyers and social media postsworthy of a standing ovation. And build a community who will be coming back for more.

Why have we created this course?

Again and again, when we go to events, we see events organisers who aren't using all the brilliant (and free!) tools at their disposal. We get emails missing essential information. The website is out of date. We don't know what the hashtag is or how to find the wifi code. They're missing out on all the opportunities digital marketing has to offer!

We put this course together because we want to help people make their events a success. We want them to sparkle! This is what Digital Marketing for Events is all about.

You'll learn how to

Use your website to get more ticket sales and sign-ups

Become more confident in using social media to promote your event

Use EventbriteMeetup and Facebook to manage your event

Save time - and stress! - through better planning

Communicate effectively with your team

Keep the talent happy so they perform well on the day

Make the most of image and video content

What's in the course?

There's lots to cover! So we've split it all up into a simple Before, During, and After structure.

There are six modules in total.

1. Your digital marketing mix. What makes for a successful event?

2. How to communicate on the web and social media

3. Behind the scenes. Keep the talent happy - and the team!

4. On the day. Get that event hashtag buzzing!

5. After the event. Don't just sit back with a massive gin and tonic - it's time to capitalise on your success!

6. Deep dive into tools: How to use Facebook Events, Meetup and Eventbrite.

Find out more about Digital Marketing for Events.


Sookio is a digital agency based in Cambridge, UK. We help our clients communicate with confidence through quality content for the web and social media.