Marianna Nechypor
GlobalEdgeMarkets is a dynamic, forward-thinking consultancy specialising in global business management, technology, market entry, and growth strategies. We provide innovative client acquisition solutions to a diverse international portfolio, including renowned names like IBM, American Express, Lufthansa, and SAP, alongside global scale-ups and investors.
Our expertise spans beyond global market entry to encompass management consulting, digital transformation, and innovation. We guide clients through modern business challenges with strategic insights, operational optimisation, and sustainability solutions, driving transformative change to help businesses thrive in an evolving market.
In a world where rapid market shifts are the norm, expanding your business globally requires more than just ambition — it demands a tailored strategy that aligns with dynamic market conditions. That’s where GlobalEdgeMarkets (GEM) steps in.
We specialize in creating customized global market entry strategies, providing businesses with the sales and marketing frameworks needed to successfully expand and thrive on the international stage.
At GEM, we help businesses not only break into new markets but excel in them:
Our expert team develops personalized strategies based on in-depth market analysis, ensuring that your entry into new markets is efficient, effective, and aligned with local dynamics. From sales approaches to marketing frameworks, we build a clear path to success in global markets.
Empowering Teams Through Tailored Workshops
We know that entering new markets requires not just strategy, but a capable and resilient team. GEM offers customized workshops designed to empower employees, enhance their capabilities, and foster a culture of innovation. These workshops equip your teams with the skills and knowledge they need to navigate the complexities of new markets and stay ahead of rapid changes.
Agility and Flexibility
Expanding globally means facing unexpected challenges. GEM’s market entry strategies ensure your business remains agile, ready to adapt to local demands, competition, and regulatory environments, while minimizing risks and maximizing growth opportunities.
Sales and Marketing Excellence
We design strategies that integrate the latest tools and insights, focusing on targeted marketing and optimized sales efforts. Our solutions help businesses build strong relationships with international customers and establish a robust presence in new markets.
GEM is dedicated to ensuring your business doesn’t just enter global markets — it thrives in them. We help companies seize opportunities, foster innovation, and achieve long-term success in a rapidly evolving global landscape.
Our mission is to empower businesses to navigate global markets, innovate with confidence, and achieve sustainable growth through tailored strategies and cutting-edge solutions.
Products and services
Fractional CMO
The rise of the fractional Chief Marketing Officer (CMO) is transforming the marketing landscape. These part-time or temporary marketing executives offer SMEs expert strategic guidance without the cost of a full-time hire. Fractional CMOs bring flexibility, specialized expertise, and a focus on aligning marketing strategies with business goals, maximizing ROI. This growing trend reflects the need for agility and targeted expertise in today’s dynamic market environment, delivering measurable and transformative impacts on marketing effectiveness.
Sales and marketing integration
Accelerating sales requires strong alignment between sales and marketing teams. While traditionally separate, these teams must collaborate to create effective customer success strategies. Miscommunication and inaccurate metrics arise when they're not in sync, hindering growth. Research shows that consistent collaboration between sales and marketing leads to improved revenue growth.
Global Market Entry & Expansion Strategy
Entering new markets requires a strategic approach to sales and marketing, focusing on building product awareness and securing the necessary technology and resources for distribution. A well-defined market entry strategy—encompassing the business model, localization, and marketing frameworks—ensures a smooth transition into new regions. Success in global markets depends on a thoughtful execution of these strategies, helping businesses stay ahead of the competition.
