Want a deck that grabs the attention of busy investors? Google “how to create a pitch deck” and you’ll find the same piece of advice in countless articles, LinkedIn posts and YouTube videos: open with a punchy and powerful purpose statement on your first slide.
That seems like great advice: start with why your business exists and the problem it solves — and do so in words that are short, memorable and easy to understand.
But capturing your big “why” in words is far easier said than done — especially if your product is innovative and tech-based. Often, the temptation is to overwhelm that potential investor with technical detail and internal language. (All the more so when it’s your “baby” we’re talking about!)
But help is at hand. In this free fringe event workshop, you’ll learn how to craft a powerful purpose statement that excites investors — and nudges them to say “yes”.
The workshop will be brought to you by Dr Clare Lynch and Teresa North, co-founders of Broom & Moon — an agency on a mission to build unicorns by helping them get clear on their purpose.
Join us for this event at Peterhouse in the beautiful Whittle Building, named after tech pioneer Frank Whittle, inventor of the jet engine. After the workshop, please stay for drinks and networking.
