Sales Coaching Powerhouse: Strategic Selling Methodology

In recent years, the European sales landscape has undergone dynamic transformations influenced by various trends and developments. To thrive in this competitive environment, businesses operating in the European Union must comprehend these trends and adapt accordingly. Join us as we delve into the nuances, challenges, and opportunities that shape the European sales market. Through engaging discussions, expert insights, and interactive sessions, you will gain invaluable knowledge on navigating this evolving landscape and positioning your business for success

Sales Coaching Powerhouse: Strategic Selling Methodology

Alistair Starling, a former UK Diplomat at the Foreign & Commonwealth Office (FCO), contributed to international trade and investment for 10 years. With proficiency in multiple languages, Alistair leverages his 20-year private sector and 10-year government sector experience in Business Development, Design, and Innovation to achieve results across 1st, 2nd, and 3rd sector organizations. Although English is his native language, he is also fluent in Italian and German, with intermediate proficiency in French.

Alistair has played key roles in the founding teams of other start-ups, including those in the recruitment sector (The Cambridge Hub) and the internet design sector (IconMedialab). This experience has provided him with a deep understanding of the pace and focus of the commercial sector. He led complex government sales development across Europe and Africa for a world-famous brand, Cambridge. Alistair holds two Master's degrees, one from the University of Cambridge, and an Undergraduate degree in the creative industries.

A confident public speaker, Alistair has made numerous presentations on TV and actively fosters communities of contacts across Europe. Alistair will delve into various topics, covering the latest strategic selling methodology. Alistair's expertise will provide invaluable insights and help you stay ahead in today’s rapidly evolving sales landscape. Don't miss it and join us on the 13th of December at 3 PM CET!

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