Business of Software Europe 2025

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Spend two days with smart, ambitious SaaS and software entrepreneurs who are serious about building great products and companies. Forget the noise of poor, generic advice from forums, books, and events – at BoS, it’s about learning what actually works.

Cambridge Network members get 10% discount off ticket price. Use the code cambridgenetwork25 when you register.

The schedule is live, and the speaker lineup is packed with industry leaders. See who’s speaking and lock in your spot before it’s too late.

Schedule

Sunday, 30 March
TimeDetails
6pmSome attendees will be arriving on lunchtime for informal activities. Early registration will commence, and we would be delighted if you could join us for drinks, nibbles and casual introductions.
Monday, 31 March
TimeDetails
8amRegistration and Sit-down Breakfast (included in the ticket price)
9amRyan Singer: Framing and Hard Conversations
10amBREAK
10:30amMelissa Appel: The Founders’ Guide to What Product Teams Need
11:30amGreg Baugues: AI You’ve Been Doing It All Wrong
12:30pmLUNCH & Birds of a Feather Table Discussion
2pmRobin Landy: Finding Features Customers Will Pay (More) For
3pmBreakouts & Meet the Speakers
4:30pmBREAK
5pmElizabeth Lawley: Lessons Learnt from my AI Girlfriend
6pmNetworking Drinks in Buttery
7pmDinner in Dining Room (included in the ticket price)
Professor Alex van Someren: National Security, Technology Innovation and SMEs
Monday, 1 April
TimeDetails
8amRegistration and Sit-down Breakfast (included in the ticket price)
9amBob Moesta: JTBD & Hiring
10amBREAK
10:30amSara Gordon: The Seven Deadly Sins & Positioning
11:30amDavid Pereira: Product Management or Bullshit Management?
12:30pmLUNCH & Birds of a Feather Table Discussion
2pmMark Stephens: 25 Years of Heretical Thinking
3pmDiego de Jódar: Why User Activation is the Key to Sustainable Growth
4pmBREAK
4:30pmLightning Talks
5pmBridget Harris: Reflections on Building & Selling My Company
6pmConference Close

 

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