Stories create reputations. And since a reputation is just the sum of your stories, that’s good news for you. Today, stories are being told on multiple platforms. They appear and vanish in the blink of an eye. And if you’re not on the front foot when things get going, they take on a life of their own. So how do you steer your message across endless new channels?
Marc Cohen co-managing director of The PR Office will include:
- When to think about PR-ing your startup
- What you should say
- How to best tell your story
- Identifying your audience
- Dos and Don’ts
- Anecdotes and war stories
This talk will be ideal for everyone with responsibility for marketing and PR, ideally in companies with more than 20 employees who could be on the cusp of seeking investment. Everyone is welcome and all marketeers should find it useful.
There will be ample time to network over a glass of wine – come and meet your peers across a variety of industries.
Timetable:
5.00pm: Arrive, coffee (slightly later than the previously advertised start time of 4.30pm)
5.15pm: talk and Q&A
6.00pm: Networking over glass of wine, canapes.
6.45pm: End
About Marc Cohen: Co-Managing Director of The PR Office, Marc is a specialist in financial communications, investor relations, corporate communications, media relations, CEO profiling and crisis communications. https://theproffice.co.uk/marc-cohen/
https://www.linkedin.com/in/marc-cohen-pr111
About the PR Office: We help our clients tell their stories to the right audiences,
in the right places, at the right time. https://theproffice.co.uk/. Our Cambridge Network profile page is here
Twitter: @ThePROffice, @cambnetwork
Here are some examples of The PR Office's work:
- https://theproffice.co.uk/uk-government-reshuffled-and-rejigged
- https://theproffice.co.uk/thinking-of-a-change-in-career-pr-communications-could-be-for-you-marc-cohen/
- https://theproffice.co.uk/proper-planning-prevents-poor-performance-marc-cohen/
- https://theproffice.co.uk/what-achieving-a-personal-record-can-teach-us-about-public-relations/
To attend:
Members: Any Cambridge Network member may attend at a cost of £10+VAT (check for full membership in our Directory). Click on Book Now, make sure you're logged in to receive your member discount. Alternatively, email sara.baxter@cambridgenetwork.co.uk.
Non-members: Non-members may also attend this session at a fee of 15+VAT. You may wish to join as a member from £50+VAT and come along to many other events for free or at member rates!
This event is part of Cambridge Tech Week (8-12 May)
Image by StartupStockPhotos from Pixabay
