Utilising ChatGPT can greatly enhance the design of your Google Ads campaigns, resulting in improved strategies, decreased expenditure and time, tailor-made ad creation, and increased productivity – all of which are particularly beneficial for small business owners in the UK.
In this piece, Where Marketing Works will explore how small business entrepreneurs can use ChatGPT to generate more effective Google Ads campaigns.
Target audience insights
Knowing your target audience is vital for running prosperous Google Ads campaigns.
By utilising ChatGPT, it’s possible to obtain valuable insights into your target audience, which can significantly refine your campaign targeting and assist in reaching the right people at the right moment.
Below are some of the ways ChatGPT can aid you in doing this:
Demographics and interests
ChatGPT can analyse data and provide valuable insights about your target audience’s characteristics, demographics, and interests. You can use this information to refine your targeting criteria and design campaigns that resonate better with your audience.
Here are some sample prompts that ChatGPT can...
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