There's a mantra I repeat time and again - and time and again some more - whenever I'm teaching or coaching public speaking and presentation skills:
- Facts fade, but stories stick
To make an emotional connection with an audience, to be remembered, and to get your message acted upon, tell a story.
And if you're not convinced, I'm living proof...
As this two minute story, in my new vlog, of an encounter with a Great White shark will starkly demonstrate.
