Together with partners, our client Sartorius has developed a former factory site near its corporate headquarters in Göttingen, Germany into a sustainable business, health and arts district. The project created a vibrant environment known as the 'Sartorius Quartier’ which featured a multifaceted space for education and technology, a joint health campus of the University Medical Center Göttingen (UMG) and the University of Applied Sciences and Arts (HAWK), and an event space for up to 600 people that hosted lectures and seminars in the day and various cultural events in the evenings.
Our brief and this project was to create an identity for that cultural event space.
In the past the venue and the variety of events held there were brought together under the banner ‘Kulturstoff’ which is a German play on words from ‘Kultur' meaning cultural and ‘Stoff' meaning fabric. The brief for Sable&Hawkes was to retain this idea of a cultural fabric as the overarching concept and then to create an identity that could act as a vehicle to promote the venue and its events in a distinctive and memorable way.
The visual approach would have to adhere to Sartorius strict brand and visual identity guidelines and be flexible enough to work in multiple formats across multiple media.
Our solution was based around a series of 3D rendered objects which were cultural recognisable and reflective of the events to be held in the Quartier and its venues as well as being consistent with Sartorius illustrative approach and colour palette. Sable came up with concepts encompassing a range of approaches, from which we worked with our clients to choose, and refine the concept. Sable then art directed the highly talented 3D artist Paul Campbell to deliver the final graphic formats.
For more information on Sable&Hawkes please contact:
Adrian Kimpton
Partner
adrian@sableandhawkes.co.uk
M: 07712 270 198
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We are Sable&Hawkes.
Sable&Hawkes are a design and communications company that works across print, digital, advertising and social media. The main tools we use are brand positioning, graphic design and content creation to help our clients generate attention, win more work, find and recruit the best people and engage and motivate their staff.
What we get up to:
/ Brand audit & brand statements
/ Purpose, proposition, vision & values
/ Visual identity systems & guidelines
/ Campaign concepts & application
/ Logos and logotype systems
/ Website strategy / design & build
/ Corporate, sales and recruitment literature
/ Content creation for digital & social
/ Creative copywriting & tone of voice
/ Animation, illustration & infographics
/ Corporate presentations & elevator pitches
/ Interior, environment & event design.
