Ware Anthony Rust (WAR), a Cambridge agency specialising in advertising, digital, PR, branding and design, and London’s Target Media have been rolling out the campaign across TV, outdoor, press and online.
The Turkey Unlimited campaign, which was devised by WAR’s Turkish agency partner Oyku, focuses on positioning Turkey as a modern country with deep-rooted cultural heritage. The activity also highlights the country’s wide range of international sport and artistic events, as well as its warm climate.
Oyku, which is based in Istanbul and Ankara, is a member of the same international alliance of independent agencies as WAR. It successfully tendered for the account last year having previously worked for the Turkish Ministry of Culture and Tourism in the US.
Tolga Tuyluoglu, Director of Turkish Culture and Tourism Office in London, said: “The UK is a really important European market for us and that’s why we’ve decided to invest so heavily this year. The new Turkey Unlimited campaign perfectly captures the appeal of our history, climate and the diversity of holidays available.”
On behalf of Oyku and WAR Alison Meadows, Managing Director of WAR, said “We’re all delighted to be working on such a prestigious and high profile campaign. Turkey is a wonderful holiday destination and the new multi-million pound campaign highlights the wealth of experiences the country has to offer.”
About WAR
Ware Anthony Rust is a leading out-of-London strategic and creative agency with a hard-earned reputation in digital, PR, design and advertising. Big ideas that deliver success for clients is the mantra at the Cambridge-based agency, which weaves seamless integrated campaigns across consumer, b2b, healthcare and food chain sectors. The proof of the pudding is an impressive blue-chip client list and rewarding, long term client relationships. Ware Anthony Rust is the UK member of Dialogue International For more details go to www.war.uk.com
About Oyku
Oyku is an award winning advertising agency based in Istanbul and Ankara, part of an independent group with companies in publishing, events and training and word of mouth marketing. Oyku is the Turkish member of Dialogue International. For more details go to www.oyku.com.tr
About Target Media
Target Media is one of the UK’s fastest growing and largest independent media agencies, Specialising in Lifestyle and Entertainment, Target Media devises media communication strategies providing the sharpest thinking, smartest planning and value-driven buying, to deliver tangible business results. ‘Inspiration, Implementation, Results’.
For more details go to www.target-media.co.uk
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