Communications
Thoughts on surviving exhibitions
Exhibitions can be a test of endurance. Here are our tips on how to maximise a visit. ...
What's in a font?
Most people have an opinion on their favourite colours but not many have opinions on fonts and typography, or realise they make just as much - or arguably more - impact as the colour palettes they use. Here are five fabulous font facts. ...
Fall in love with the media mix
What is the media mix? It’s all the different ways a campaign reaches its audience – from direct mail, email marketing, billboards, social media and website ad placement to name just a few. ...
Why we love being part of the PROI
We’re always talking about being part of the PROI - home of the world’s leading independent agencies. But why is it so important to us to be a member and what benefits can it offer to our clients? ...
We’re addressing the elephant in the room – Twitter
It’s been three months since Elon Musk's takeover, and lots are wondering about the future of Twitter. In this blog we’re looking at some of the advantages and disadvantages of using Twitter. ...
Data overload: too much of a good thing?
One thing most marketers have too much of is data. The sheer volume of marketing metrics available is unprecedented and it risks being a distraction: How do I access it all? How do I process it and use it to add value? ...
Marketing in a recession
We all know your marketing budget can be in danger during a recession, even though history very clearly shows brands that continue to invest strongly in marketing do better during a recession and are in a stronger position as things improve. ...
Smarter ways with your marketing budget
There is no doubt that advertising and the way we reach prospects has changed in the last five years. I don’t want to be the Grinch here, but could this be the end for traditional approaches to marketing, including the Big Christmas TV Advert? ...
Green fingers and agency life - yes, there’s a link!
Iwan Moore, our Technical Director, writes: Being asked to talk at one of our regular ‘inspiration’ sessions made me take a long look at myself. I considered quite a few topics, but in the end I settled on Monty Don – perhaps not Monty Don entirely, but I have him to thank for being ab...
KISS team tips for 2023
Have you reflected on your best learnings from 2022, and what you might be taking into (or ditching) in 2023? ...