Blog Writing

Writing captivating blogs and online articles can build awareness of your company, or brand, and help you attract new customers, partners, and investors.

View booking options

Outline

In this half day, intensely practical workshop, Simon Hall, course leader in Compelling Communication Skills at the University of Cambridge, author, and former BBC News Correspondent, will take you through all you need to know to write a compelling blog.

This course is suitable for anyone who wants to create interesting, appealing, and effective blogs.

Course Objectives

  • Understanding the strategy for creating a successful blog

  • Knowing what to include in terms of the content of a blog

  • Learning the different shapes, styles, and ways of promoting blogs

Content

  • The importance of an intriguing opening in luring readers into your story.

  • How to weave a compelling narrative.

  • Ending your article on just the right note.

  • The impact of an appealing title.

  • Using soundbites to get your stories noticed.

  • The principles of writing for the web.

  • The distinctive voice of an online writer, and how to find yours.

  • The power of pictures, and how to take arresting images using only a smart phone.

  • How to build an audience for your work.

"Feeling inspired! Thank you for an interesting, clear and thoughtful session."

"Very interesting and engaging, would definitely recommend."

In-House Course Information

This half-day course is available for in-house delivery at a cost of £990+VAT for members, reflecting their learning discount. Please contact us for more information about non-member pricing.

The only additional cost is facilitator expenses, such as travel, where applicable. The course can be delivered in person or virtually for up to 12 delegates.

To learn more or discuss your specific requirements, please get in touch with us.

The Trainer

This course is facilitated by Simon Hall. Simon is a former BBC journalist, author, and communications expert with extensive experience in writing, media, and storytelling. Having spent over 20 years as a news correspondent, he specialises in crafting gripping narratives for diverse audiences. Simon is a published novelist and course leader in Compelling Communication Skills at the University of Cambridge. He excels in structuring engaging content, delivering persuasive storytelling, and enhancing audience engagement.