Outline
In this half day, intensely practical workshop, Simon Hall, course leader in Compelling Communication Skills at the University of Cambridge, author, and former BBC News Correspondent, will take you through all you need to know to write a compelling blog.
This course is suitable for anyone who wants to create interesting, appealing, and effective blogs.
Course Objectives
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Understanding the strategy for creating a successful blog
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Knowing what to include in terms of the content of a blog
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Learning the different shapes, styles, and ways of promoting blogs
Content
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The importance of an intriguing opening in luring readers into your story.
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How to weave a compelling narrative.
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Ending your article on just the right note.
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The impact of an appealing title.
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Using soundbites to get your stories noticed.
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The principles of writing for the web.
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The distinctive voice of an online writer, and how to find yours.
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The power of pictures, and how to take arresting images using only a smart phone.
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How to build an audience for your work.
"Feeling inspired! Thank you for an interesting, clear and thoughtful session."
"Very interesting and engaging, would definitely recommend."
| Duration | Half day, 9.30am - 12.30pm |
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| Member* cost pp | £180+VAT |
| Non-member cost pp | £270+VAT |
*Membership from £100+VAT per annum - join now and save on training