Business Strategy for the PA

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Outline

You’ll have an opportunity to explore what strategy means, cut through the jargon of strategy, and apply useful strategic analysis and tools to enhance your skillset and strategic know-how.

Objectives

By the end of this course you will:

  • Understand the purpose and approach to business strategy
  • Learn what makes a successful strategy through analysis of both the external and internal environments
  • Understand the importance and process of communicating and implementing strategy throughout an organisation

Course Content

What is Strategy? 

  • Explore the meaning of strategy
  • Appreciate that strategy can be applied to all walks of life including personal, project, sector, industry and business

Key Elements of Strategy 

  • Explore buy-in and commitment
  • Understand how to best communicate strategy
  • Understand SWOT analysis for internal considerations and PESTLE for external considerations

Sweet Spots and Hierarchy of Statements 

  • Understand how to select strategy using sweet spots
  • Know how to define strategy under the hierarchy of statements

Embedding the Strategy 

  • Understand mission, vision and strategy in relation to renowned organisations
  • Identify your organisation’s mission, vision and strategy and consider your contribution and fit

Stakeholder mapping

  • Know to how define stakeholders 
  • Understand the need for action plans, goals and marketing actions to successfully executive a strategy
  • Conduct a stakeholder mapping exercise to effectively manage stakeholders
Duration Half day, 9.30am - 1.00pm

*Membership from £100+VAT per annum - join now and save on training