Course Objectives
By the end of this 1 day course, participants will:
- Master key sales techniques to drive success
- Understand market and buyer behavior to tailor sales strategies
- Build confidence in communicating the value you bring to your clients
- Apply a structured sales process for consistency and results
- Develop lead generation, stakeholder engagement, and negotiation skills
Course Content
Morning Session:
Mastering the Art of Selling with Confidence
- Debunking common sales misconceptions
- Shifting perceptions and developing a winning sales mindset
Lead Generation & Sales Funnel Mastery
- Effective lead generation strategies
- Understanding and managing the sales funnel
- Competitive analysis and positioning for success
Identifying & Engaging Key Stakeholders
- Recognizing decision-makers and influencers
- Strategies for engaging different departments and securing buy-in
Afternoon session:
Communication & Negotiation Mastery
- Starting meaningful sales conversations
- Handling objections with confidence
- Negotiation techniques for win-win outcomes
- Building a customer-centric sales approach for long-term success
Real-World Application & Q&A
- Implementing advanced sales techniques in everyday scenarios
- Practical solutions for real-world sales challenges
- Case studies and interactive role-play exercises
Each session includes interactive discussions, hands-on exercises, and real-world case studies to ensure immediate practical application.
Open Course Information
| Duration | 1 day, 09.30-16.30 |
|---|---|
| Member cost pp | £290+VAT |
| Non-member cost pp | £435+VAT |
| Details | Free parking, lunch provided |