ACT celebrates tenth year of appeal to beat breast cancer

Addenbrooke’s Charitable Trust (ACT), the dedicated charity for Addenbrooke’s and the Rosie hospitals, is this year celebrating its tenth annual Pink Rose Appeal to raise additional funds for breast cancer care and treatment at Addenbrooke’s Hospital.

Started in 2004 by fundraiser, Louise Sunderland, it’s thanks to many kind supporters that the Pink Rose Appeal has now raised over £450,000 for the Cambridge Breast Unit and Cambridge Breast Cancer Research Unit. A large proportion of the funds helped establish the £2 million Cambridge Breast Cancer Research Unit in 2008 and fundraising continues to help make a difference for the many women and men who suffer from the disease.

As in previous years, ACT is inviting people to host Pink Rose parties during October – breast cancer awareness month – and ask their guests to make a donation to the cause. Anything goes, from coffee mornings to dinner parties to cocktail soirees. It’s easy – people are simply asked to get together with friends, family or colleagues, have fun and raise much-needed funds to support breast cancer care.

In addition, this year’s appeal features new and exciting initiatives to make it even easier for people to get involved:

  • ‘Boob Tube’ collection pots – a fun and funky way to collect spare £1 coins

  • ‘Mayer Pink Rose Jewellery’ – exclusive to the Pink Rose Appeal, these fresh water pearl and rose quartz pieces are fabulous gifts

  • Pink Rose Appeal rosebush – a bespoke rosebush cultivated especially for Pink Rose Appeal supporters
  • Pink Rose pin badges – this delicate accessory makes it easy to proudly show support for a wonderful cause

Former Addenbrooke’s breast cancer patient, Cathie Sales, 30, from Comberton, said: “Pink Rose Appeal fundraising supports a really worthy cause. Please join me and many others to help make the patient experience even better. The little things can really make a difference such as the new Friends Quiet Room, which was a much nicer environment to have my prosthesis fitted in than the clinic room I was initially seen in. I felt more comfortable and relaxed at that stressful time. Your help can mean that patients like me can have the best treatment possible. Thank you.”

Michelle Gray, Head of Community Fundraising at ACT said: “We invite everyone to get involved in the Pink Rose Appeal this year. It’s so easy to take part. If you’re unable to hold a Pink Rose party, then you could purchase some of our exclusive jewellery or request ‘Boob Tube’ collection pots in which to save your £1 coins for the cause. Every extra penny raised for the Pink Rose Appeal is so important – helping to improve care for breast cancer patients and making a real difference to ordinary people, now and in the future.”

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For more information about the Pink Rose Appeal or a fundraising pack, please contact Mercy Kaggwa, Community Fundraising Assistant on 01223 349805, email communityfundraising@addenbrookes.nhs.uk or go to www.act4addenbrookes.org.uk/pinkrose

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