Young Innovators' Forum event on Stand 702
Cake, Ale, Crops and Science for YIF
BBSRC, Rothamsted Research, John Innes Centre and Aberystwyth University’s IBERS invite you for coffee, cake and a chat, to meet some of the UK’s leading agricultural researchers on Stand 702.
Researchers will be on hand to talk with farmers, agronomists and industry about how bioscience is working hand-in-hand with agri-tech. Our plots of wheat, oilseed rape, beans, oats and brassicas will demonstrate how research aims to provide solutions to pertinent farming issues – disease resistance, pest management, and breeding programmes. This year our stand will also feature a giant living infographic, made from wheat, barley, pulses and oilseed rape.
Calling all young innovators
BBSRC will host a series of other activities about the research they fund. These include a Young Innovators’ Forum (YIF) event, co-hosted by Agri-Tech East and sponsored by TMAF, on Wednesday 25th June between 15.30-17.00, followed by our evening drinks reception (17.00 onwards), all in our marquee. Read more here.
ADAS (Present on stands 1112, 556, 430)
Precision farmers test your decision-making
ADAS UK Ltd (www.adas.uk) experts attending Cereals 2016 will be on AHDB (Stand 1112), Crop Health and Protection (CHAP) Agri-Tech Innovation Centre (Stand 566), and Severn Trent Water (Stand 430) stands.
Topics covered include efficient crop management, especially weed, pest, disease and resistance management, soil and drainage management, nutrient planning and use of organic materials. This year ADAS are focusing on our annual Yield Enhancement Network (www.yen.adas.co.uk), which is in its 4th year, fostering innovation and robust crop monitoring among cereal growers who are striving for maximum yields. ADAS scientists will also be discussing our Agronŏmics system, an innovative way of enabling precision farmers to test and optimise their decision making and ADAS Digital, our system using digital data and technology to deliver solutions in crop production, sustainable food and farming, land management and ecology.
AHDB Cereals and Oilseeds (Stand 1112)
Too much risk, not enough reward?
Arable business risk, resilience and reward will be at the heart of the AHDB Cereals & Oilseeds exhibit at Cereals 2016. The event sees AHDB Cereals & Oilseeds continue its 2016 ‘risk’ communication theme on its stand (no 1112).
Unveiled at the 2015 Agronomists’ Conference, risk, resilience, reward explores the three ‘Rs’ from an agronomic, business and market perspective. The stand will feature established favourites – such as Recommended Lists plot tours and independent crop management, market intelligence and business improvement experts – all designed to help improve business rewards for growers.
Anglia Farmers (Stand 1128)
Heard about the new straw barn scheme?
Join Anglia Farmers (AF) on stand 1128 to find out more about being part of the UK’s largest agricultural purchasing group, which currently supports more than 3,500 members farming over a million hectares across the UK.
If you are already an AF member, come and talk to your Key Account Manager and our business managers about the latest developments, products and services available to you, including our new straw barn scheme, our eAccounts software and the new AF Fuel Card.
AF’s stand will also hold more information on Anglian Water’s slug-it campaign, which aims to reduce methaldehyde usage in river catchments and the latest from EDGE Careers, including details of young people looking to start their careers in agriculture.
Brown & Co (Stand 608)
Want to develop some land?
Opportunities to promote land for development could increase for some landowners over the next few years, a fact Brown & Co will be highlighting at Cereals 2016.
The government is committed to encouraging more development in rural areas and to make small schemes more economically viable, says Charles Birch, head of land agency at Brown & Co. To meet these aspirations, all councils will have to establish local plans by 2017. More locally, parish councils are being encouraged to prepare neighbourhood plans.
“If you have proposals then it will be important to engage in the preparation of these plans – these will be key documents in directing development,” says Mr Birch.
Brown and Co staff will also be on hand to discuss options to help offset the current cash flow squeeze that is gripping many farming businesses.
“Proactive business management is very much the order of the day,” says Philip Dunn, head of agribusiness at Brown & Co. “There are three key steps to this – review performance, identify the problems and consider the options.”
Brown & Co is a property and business consultancy business offering a blend of professional, agency and business consultancy skills, covering all elements of rural and urban property.
De Sangosse (Stand 332)
Going Back to the Future?
Visitors to the De Sangosse stand at Cereals 2016 will be forgiven for thinking they have traveled back in time when they see a replica DeLorean from the Back to the Future films on display with the stand.
The DeLorean, complete with Flux Capacitor, is to stir memories of times when growers suffered severe oilseed rape losses from pod-shatter.
A problem that was proving difficult to manage until the introduction of Pod-Stik. Visitors will also be able to discover De Sangosse’s range of metaldehyde and ferric-phosphate molluscicides.
Easton And Otley College (Stand 348)
And now a degree in precision agriculture!
Easton and Otley College is one of the UK’s leading Landbased colleges delivering courses in agriculture, horticulture, arboriculture and animal science. With outstanding teaching facilities, a 240 hectare estate and farm complete with a diverse range of Agri-enterprises including arable, poultry, finishing pigs, sheep and a dairy, Easton and Otley College is well positioned to deliver a high value student experience.
In partnership with the University of East Anglia (UEA), we have developed a mature degree provision that now includes an innovative B.Sc. (Hons) in Agribiosciences, a B.Sc. (Hons) in Agriculture that includes specialisms in business, precision agriculture, crop science and livestock science, as well as a foundation degree in agricultural management. Added to this, we have diplomas in agriculture and an excellent reputation for delivering apprenticeships in agriculture and agricultural engineering. We have recently created the Agronomy Academy where professionals and students of agriculture can gain FACTS and BASIS qualifications.
As well as the UEA, Easton and Otley College also works in collaboration with Rothamsted Research Institute and leading Agri–businesses in East Anglia on research projects of agricultural importance. Our students enjoy studying with us and with over 95% of all agricultural students at the college gaining employment in the industry at the end of their studies, they have a lot to look forward to!
Elsoms (Stand 709)
Considering the energy crop sector?
With an impressive range of Cereals and Oilseed varieties included in the latest AHDB booklet, a strong position in the burgeoning Energy Crop sector and a market leading hybrid cereals development programme, Elsoms seeds and Saaten Union are now able to provide UK growers with an exciting range of new varieties.
Visitors to Elsoms stand at Cereals 2016 will have the opportunity to talk to the Elsoms team of plant breeders and product specialists about the broad range of new varieties now coming onto the market, many of which are also being demonstrated at the show.
- Wheat Breeder Stephen Smith will be available to discuss the four new candidate feed wheats from the Elsoms Wheat breeding programme.
- Oilseeds Breeder Mark Nightingale will be keen to talk about Oilseed varieties Elgar and Skye.
- Saaten Union Technical Director Dr Richard Jennaway will be on hand to provide detailed information on the range of new spring malting barley, spring oats and newly recommended Belgrade wheat.
- Energy Crop specialist Heather Ayre will be available to discuss the options for developing an efficient energy crop rotation using hybrid rye, triticale, maize, energy beet and catch and cover crops too.
Farmscan AG (Stand 317)
Tough enough for the Australian outback
Farmscan AG Limited is a new UK company specializing in precision agricultural control software and electronics.
The company focuses on designing software for specialised electronic control systems for use in agriculture, from sophisticated GPS controllers for spray, seeding and spreading applications to auto-steering of tractors and harvesters.
The UK office will be joined by Farmscan Ag (Australia) for the exhibition to bolster the company’s global presence and provide support for its European customers. The Australian branch has recently celebrated over 40 years providing Precision Agricultural technology to the Australian market.
The Farmscan AG stand will display our range of monitors and controllers including; the 7000 Series for GPS controlled spraying, spreading and seed drilling; the versatile Jackal monitor for all applications and AgGuide guidance and RTK auto-steer.
FramFarmers (Stand 565)
Better together
“Priding ourselves on trust and transparency, our co-operative is passionate about delivering the best commercial advantage, service and value to all Members”.
Fram Farmers is a farmer owned co-operative with over 1400 Members farming over one million acres across 40 counties of the UK. Come and visit us on stand 565, meet our team of industry experts, learn more about the services we provide, the benefits we could bring to your business and gather the latest product or market information.
Harper Adams University (Stand 369)
Bugs on the menu
Harper Adams University delivers higher education and research for the delivery of a sustainable food chain and rural economy. Cereals 2016 will be an opportunity to find out more about the science and teaching at the UK’s winner of the WhatUni Student Choice Awards 2016, as well as take the award-winning bug eating challenge.
In 2015, more than 5,300 people took part in the challenge throughout the UK. Marketing officer for shows and events, Sarah Swinnerton, said: “It really surprised us just how many people embraced the challenge. Toddlers in prams, groups of school children, the elderly, police officers, armed forces, show stewards and even celebrity DJ Scott Mills all devoured some of our bugs.”
“So this year we have made the challenge more difficult and brought in bugs with more bite. No more melt-in-the-mouth locusts – this year’s crunchy critters are more substantial. We are asking visitors to start with barbecue bamboo worms, move on to queen leafcutter ants and then tackle June bugs – which are quite fat and about five centimetres long.
“For the really brave, we also have a few Giant Waterbugs. Let’s see how brave people are when faced with something a little less easily mistaken for a breakfast rice puff or pork scratching!”
“There is a serious message behind the challenge – the world needs to secure its food supplies for an ever-expanding population. If things don’t change, we face a global crisis come 2050, when the total population is expected to hit nine billion.
“The traditional plant-based diets of some countries are being replaced by protein heavy diets as wealth grows. Insects provide more or equal protein per bite than many of the types of meat and fish we already eat, and are far more sustainable to produce,” Sarah added.
“We’ve made it our mission to show people that there’s no need to be squeamish about eating bugs – they really can be quite tasty. Due to some of the wonderful reactions we got last year, we’re asking successful challengers to share their pictures on social media in 2016, using the hashtag #HAUbugface
Hutchinsons (Stand 750)
Students compete to grow best crop of peas
You are invited to join us for a fresh-brew coffee and hot refreshments and to speak to our on-stand technical experts and agronomists. We’ll be sharing with you the exciting developments around Omnia – our unique precision agronomy software – and to discuss our YEN work in challenging yield barriers wheat, sugar beet and pulses, and focusing on the latest variety developments in cereals and oilseed rape with our Seeds team.
The Technical Team will be happy to discuss issues around chemical and cultural methods of controlling grass weeds, update you on our innovative fungicide programme trials in cereals and OSR and assist you in making the best variety choices for autumn 2016.
Continuing this year, our successful and very popular “Cereals crop growing Challenge” for University and College student students (run in conjunction with Velcourt Ltd. – stand 703), with teams competing to grow the best crop of spring-sown dry-harvest peas.
NIAB (Stand 718)
Innovation in…
NIAB TAG is providing a tick list of agricultural innovation for growers and agronomists to check out at this year’s Cereals Event.
Under the tagline ‘Innovation In…’ the impact of technology on crop management, including the use of modelling tools, remote sensing equipment, big data, crowd-sourcing and precision farming techniques, will feature alongside the perennial favourites such as the winter wheat and winter oilseed rape variety demonstration plots. The innovation theme continues with a look at the latest plant disease research with new diagnostic techniques in WOSR and field beans and the application of field pathogenomics in the detection of new races of yellow rust. And finally visitors can find out how NIAB’s genetics and breeding team is increasing diversity and improving yields in wheat.
NIAB TAG: Soils, rotations and cultivations (Stand 710)
Cultivating a well structured soil
NIAB TAG and Rothamsted Research are collaborating on a new feature for the Cereals Event – an 8m long, 4m wide and 1.2m deep walk-through soil pit. This is a unique and exciting opportunity for visitors to check out the local soil profile at eye level and study the rooting of a range of cover crops and cereal crops. The soil hand stand will show how a well-structured soil can help water infiltration and aid moisture retention, how to increase soil aeration for root growth and biological function and help growers improve the workability of their soil. There will also be four mixes of cover crops, selected for their strong root growth, to give visitors clear ideas of the impact that these crops have on soil.
PGRO (Stand 1108)
Mushy, blue, white, pease or maple, take your pick here
This year’s PGRO/BEPA joint stand (1108) celebrates the United Nations International Year of Pulses and the importance of pulses around the world in the context of UK production.
Combining peas and field beans make up the vast majority of pulses produced commercially in the UK and are an important crop for farmers with over 200,000 ha grown last year.
Our winter and spring beans are grown for the human consumption export trade where they are highly valued – especially in the well-established North African markets. Beans are also used in aquaculture for fish feed, and their traditional role for inclusion in animal feed.
UK-grown peas have a variety of markets – for example, marrowfat peas are well known as the basis for mushy peas – but nowadays they are also produced for the increasingly important snack and export markets. Blue peas mainly go into the animal feed and petfood markets. White peas are also used in animal feed and have another traditional use for pease pudding. Maple peas have their own specialist niche in the pigeon feed trade,
The PGRO/BEPA stand will feature demonstration plots of the main UK-grown pulses to show the types produced by UK growers.
To underline the current and future potential of UK-grown pulses in the snack market, there will be a selection of tasty pulse snacks on the stand for all to try.
ProData Weather Systems (Stand 454)
Why does it always rain on me?
We will be exhibiting this year running live demonstrations of our Weather Stations on Stand 454.
Prodata Weather Systems was established over 20 years ago and is a UK based Weather Station retailer offering a cost effective range of automated weather monitoring solutions to clients requiring real-time weather data from local or remote sites.
Redfox (Stand 612)
Come on the great fruit adventure
If you are looking for high caliber people to drive your business further forward, the team at Redfox can help you. As proven industry recruitment experts they are fully used to sourcing graduates through top Board level individuals in the Agri-Buisness sectors for the full range of work disciplines. They can be found at Stand 612.
We are have set up a big trip later this year to educate kids on fresh produce and healthy eating, which is called The Great Fruit Adventure – Africa. See our trip website www.thegreatfruitadventure.com (built very kindly by the AF Team) and give us a “like” on our Facebook page as we rattle towards 100,000 “likes”.
We will have a small stand promoting the event incorporated into the Redfox stand and one of our trip bikes in attendance, and we will get as many as people as possible to sit on the bikes to have their pic taken and be posted up on the site and FB page to further raise the PR and aims of the trip.
Savills (Stand 647)
How do you fare on benchmarking survey?
Savills’ Food and Farming team will be delighted to welcome Agri-Tech East members onto its stand (647) at Cereals. The team provides a range of specialised management skills and business advice to farming and rural businesses and will be launching the results of its 2015 Arable Benchmarking Survey at the event.
Image: Farmscan AG is one of the Agri-Tech East members at Cereals.
Find out more about all our members here.
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