Blendology’s
solutions connect and engage people in real-life and online with a simple ‘tap’
Blendology Limited, the interactive event solutions company, will be showcasing its ‘tap-to-connect’ devices and applications at International CES (Consumer Electronics Show) in Las Vegas this week.
Blendology’s branded gadgets with the Company’s patented ‘tap’ technology allow users to connect with each other and objects at events just by ‘tapping’ their devices together. No pre-registration is required – it simply works. After the event, the user can simply plug the device into their computer to see all the connections they made and when, and add those connections to their online social networks such as Facebook, LinkedIn and Twitter.
Exclusively at CES, Blendology will be announcing significant recent developments, including the extension of its tap-to-connect platform to USB memory devices for the consumer market and integration with all major mobile devices, plus many more new event features.
Blendology has developed and patented wireless technology offering instant wireless connectivity between devices. The Company has applied this technology to the ProJoGroup and SoJoLife event solutions aimed at facilitating real-life professional and social networking.
“We have had great success with interactive event solutions at both professional and social events,” stated Bill Munday, CEO of Blendology. “Everyone at an event receives a Blendology device, and they simply tap-to-connect with people, posters and other tap points, and the benefits are seen at a number of levels. Individual attendees get an electronic record of all their contacts; exhibitors collect reliable records of potential leads; and the event organiser gains a unique insight into the social dynamics of their event, learning which elements were popular and which of the attendees were effective networkers. Organisers and exhibitors are under increasing pressure to justify their spend on events - the Blendology system provides objective and actionable market intelligence, enabling year on year comparisons.”
Following significant customer interest, Blendology is announcing its integration with mobile devices at CES. This new solution will offer many exciting benefits, including:
- quick upload of connectivity data,
- ability to set up alerts on the device like Facebook, Twitter,
- ability to interact with friends,
- ability to use as proximity tag.
In addition, to meet the growing demand for wider availability of Blendology’s devices, Blendology is partnering with USB manufacturers and distributors to bring Blendology’s tap-to-connect technology to the consumer, adding information exchange capabilities to the familiar USB memory stick.
‘Location, location, location’ is fast becoming an important capability for the events market. Since everyone at a Blendology enabled event will have a tap device and exhibitors have fixed "tap point" devices, Blendology can now provide a very low cost indoor location and footfall analysis system. Event organisers and managers will be able to learn: which attendees went past individual stands; footfall density around the event; and patterns of attendance at seminars. Blendology's short range wireless technology has the unique ability to bring all of this to the event industry with no additional infrastructure.
Munday concluded, “We are extremely excited to be bringing Blendology’s simple tap-to-connect solutions to 2013 International CES and particularly pleased that it is as a result of being one of the winners of a UK Trade & Investment (UKTI) competition for UK start-ups actively working in the consumer electronics market.”
Blendology will be showcasing its ‘tap-to-connect’ devices and applications on Booth 73507, The Venetian, Level 3 Meeting Rooms, Las Vegas, 8 –11 January.
About Blendology
Blendology is an interactive event solutions company that has developed simple ‘tap-to-connect’ devices and applications that enable brand managers and event organisers to connect, engage and interact with people at events, build online communities and get a greater return from marketing spend.
Blendology’s ‘tap-to-connect’ devices and applications build direct connections between Brands and consumers and provide multiple opportunities for both offline and online engagement from a single promotional spend.
Blendology’s event solutions include ProJoGroup, designed specifically for the professional conference and exhibition market, and SoJoLife which is targeted at large scale social gatherings such as live performances, sporting and hospitality events. No infrastructure or pre-registration is required – it simply works.
Established in March 2011, Blendology is a privately held company with multiple patents filed for its ‘tap’ technology and business model. For more information, visit www.blendology.com.
*******For further information please contact:
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Bill Munday CEO M. +44 (0)7960 525035 |
Destanie Clarke Head of PR M. +44 (0)7753 826162 |